Man, I meet the coolest and most inspiring people along my journey, and I’m so grateful for that. Meeting up with The Shrine in Venice and becoming friends with Josh and the guys makes all the late nights of tapping at a keyboard and gazing into a monitor well worth the effort. I love how The Shrine came up in the skate & surf world and then took advantage of the marketing and branding they learned from skateboarding to accelerate their careers in music– this is something that goes back to Nobel Prize recipient in Physics, Richard Feynmann. He believed in learning just enough about a thing to be familiar but not fall into the same path as everyone else trying to accomplish the same goal. He would then retreat on his own to work on solutions, which paved way to an array of innovations. Anyway, The Shrine rules and I’m happy to help share their story.
Here is a link to the full interview at RollingStone.com: The Shrine: New Lords of Dogtown